Rick Kelly - A dilemma for his sponsors.

MADDER · 15-12-2006, 09:18 AM

Note: This thread is not for debating Rick Kelly's win and its validity. In the context of this discussion lets just consider it controversial and leave it at that.

Whether you're a fan of V8SC or not it has been hard for any Ford fan to remain immune to the controversy

Obviously a championship win in racing is what the sponsors and motor companies are in it for. The following year the sponsors and teams milk it for all it's worth in their advertising with mug shots of the winner etc.

I would think Rick Kelly's sponsors are going to have mixed feelings about trumpeting their winning formula in 07.

Given the controversy surrounding this years result would you feel comfortable advertising the win?

Stevo · 15-12-2006, 09:21 AM

Exposure if generally the number one factor

MITCHAY · 15-12-2006, 09:41 AM

Why would it matter? They spend a **** load of money to have their company name on the car, like they care how it was won so long as they can use it.

People aren't going to boycott these products because of Rick Kelly. How many people watch the V8s that purchase these products compare to the rest of Australia?

The average joe wouldn't know any different.

ltd · 15-12-2006, 09:49 AM

I'd be more worried about Lowndes' sponsors, as they have not been given the full value of their sponsorship dollar, and out of frustration they may reduce their commitments.

HLC · 15-12-2006, 09:56 AM

Quote:

Originally Posted by ltd

I'd be more worried about Lowndes' sponsors, as they have not been given the full value of their sponsorship dollar, and out of frustration they may reduce their commitments.

Vodafone would have known that the race and championship could go eitherway. Ford or Holden. and it went Holden. so bad luck. there is always next year.

besides, Lowndes' car looked crap haha

LTDHO · 15-12-2006, 10:00 AM

Win is a win. Sponsors will love it.

GXL078 · 15-12-2006, 10:08 AM

Quote:

Originally Posted by ltd

I'd be more worried about Lowndes' sponsors, as they have not been given the full value of their sponsorship dollar, and out of frustration they may reduce their commitments.

Lowndes sponsors should take on Kelly, take him to court that is for loss of revenue.

uranium_death · 15-12-2006, 11:33 AM

Lowndes sponsors cannot do anything more.
They've had the case heard in the argument that Kelly should have lost more points.

Regardless of whether you agree, Kelly is the 2006 champion, deserved or not and his sponsors have every right to milk it for what it's worth.

As was said, in the final race it could have gone either way. As it turned out, Kelly finished in 18th, well ahead of Lowndes.

That's the way the cookie crumbles.

So sponsors! Start your engines!

atec77 · 15-12-2006, 12:01 PM

Quote:

Originally Posted by uranium_death

Lowndes sponsors cannot do anything more.
They've had the case heard in the argument that Kelly should have lost more points.

Regardless of whether you agree, Kelly is the 2006 champion, deserved or not and his sponsors have every right to milk it for what it's worth.

As was said, in the final race it could have gone either way. As it turned out, Kelly finished in 18th, well ahead of Lowndes.

That's the way the cookie crumbles.

So sponsors! Start your engines!

Kelly may have more points but he is NOT the Champion

5.0failane · 15-12-2006, 12:12 PM

I dont think u will see Kelly's sponsors getting anywhere near the exposure they would have hoped for. Simply for the fact that the championship was still up in the air for the next few days after the event when the real win Sunday sell Monday comes into play. This coupled with the taste of bad sportsmanship that will linger long after the seasons end, I think Toll would be pretty unhappy about the whole thing. Afterall winning the championship has made kelly and the team less popular with some ford and holden fans alike!

**Full Noise** · 15-12-2006, 12:27 PM

Quote:

Originally Posted by MITCHAY

People aren't going to boycott these products because of Rick Kelly. How many people watch the V8s that purchase these products compare to the rest of Australia?

The average joe wouldn't know any different.

My name’s not Joe, however, I will not be supporting any of Kelly’s sponsors. If the general public was to boycott them, this would eventually send some sort of message to HRT regarding sportsmanship, although I wouldn’t hold my breath.

ronwest · 15-12-2006, 12:43 PM

Quote:

Originally Posted by MADDER

I would think Rick Kelly's sponsors are going to have mixed feelings about trumpeting their winning formula in 07.

Ok, without mentioning that at least one segment of the V8's fans ain't happy (oops... did I just mention it?), I disagree.

They sponsor the '06 champion. They have excellent value for their sponsorship dollars.

Hopefully they'll milk it for all it's worth so that other sponsors will feel the necessity to kick in with more bucks for their teams.

uranium_death · 15-12-2006, 12:56 PM

Quote:

Originally Posted by atec77

Kelly may have more points but he is NOT the Champion

Give this a few more years and the the name on the board will always say, "2006 V8 Supercars Champion: Rick Kelly."

You're angry now. We all are. But you know something? Life isn't fair, nor does it go the way you want it.

As annoyed as you may be, I think whether Kelly is the champion or not is a dead issue.
I have my opinions. They don't matter because the result has been decided.

vztrt · 15-12-2006, 12:58 PM

What I find funny is Ford Australia use one of kelly's major sponsors.

Rev28K · 15-12-2006, 01:13 PM

And Schumacher’s sponsors when he crashed Damon Hill out of Adelaide and tried to get Jacques’ Williams so that he could win the F1 Championship. And Senna/Prost's when they were taking each other out at Suzaka?

XR8putts · 15-12-2006, 01:27 PM

Well I found myself stuck in traffic yesterday. A large TOLL truck was desperate to try and merge with traffic but was finding it hard. I was moving at 5kays an hour and would've let anyone else in. Instead I got all ****ed off and gave the driver a smug look and blocked him.

Silly I know, but I don't care.

Fact is, I'll never use TOLL for anything, If I wern't already on a Vodafone plan, I'd shift to Vodafone. If I needed tubes I'd use Pirtek, If I needed windows and doors I'd use Jeld-Wen. I never ever shop at SuperCheap auto becuase I hate Murphy and the way they screwed Ellery.

And this is what sponsorship is about.

I encourage you all to leave Toll an email, let then know why you'll never use their services, even better why they've lost a customer. When using/visiting Pirtek, Vodafone, Caltex, JeldWen, spend a second or two to let them know why you support them; because they suport your favourite race team.

The best way to hurt Rick Kelly and the HSVDT is to hurt their sponsors.

Sourbastard · 15-12-2006, 01:31 PM

Quote:

Originally Posted by puts99

The best way to hurt Rick Kelly and the HSVDT is to hurt their sponsors.

Great idea! I promise not to buy any more holdens this year.

ronwest · 15-12-2006, 01:36 PM

Quote:

Originally Posted by puts99

Well I found myself stuck in traffic yesterday. A large TOLL truck was desperate to try and merge with traffic but was finding it hard. I was moving at 5kays an hour and would've let anyone else in. Instead I got all ****ed off and gave the driver a smug look and blocked him.

Silly I know, but I don't care.

No, not at all.

Obviously, a guy who's out earning a living needs to be taught a severe lesson.

In your defense. the driver may have been carrying a full load of cricket balls.

Chances are you haven't moved on from the underarm incident either, lol.

Veefore · 15-12-2006, 01:37 PM

Quote:

Originally Posted by MADDER

Note: This thread is not for debating Rick Kelly's win and its validity. In the context of this discussion lets just consider it controversial and leave it at that.

Whether you're a fan of V8SC or not it has been hard for any Ford fan to remain immune to the controversy

Obviously a championship win in racing is what the sponsors and motor companies are in it for. The following year the sponsors and teams milk it for all it's worth in their advertising with mug shots of the winner etc.

I would think Rick Kelly's sponsors are going to have mixed feelings about trumpeting their winning formula in 07.

Given the controversy surrounding this years result would you feel comfortable advertising the win?

Why?
Almost every Bathurst win has been tainted by some sort of controversy and many ATC championships as well. The marketing value of the win lasts long after the controversy is consigned to history.

GXL078 · 15-12-2006, 01:41 PM

Quote:

Originally Posted by Veefore

Why?
Almost every Bathurst win has been tainted by some sort of controversy and many ATC championships as well. The marketing value of the win lasts long after the controversy is consigned to history.

Jim Richards gave us a good controversy in '92.
Quote: "it's the first time I have every been beaten by a car that's stopped" - Dick Johnson.
That's about when I stopped following motor racing, when they took the competition out of it.

flappist · 15-12-2006, 01:45 PM

Has anyone seen an advertisment with Kelly on it?

There are none up here.

There have, however, been a lot of Vodafone/Lowndes ads as well as all the other olders Lowndes ads. There have also been a few Skaife, Murphy, Bowe and Ingal ads too.

vztrt · 15-12-2006, 01:56 PM

Quote:

Originally Posted by sourbastard

Great idea! I promise not to buy any more holdens this year.

Make sure you dont buy any Fords either.

RG · 15-12-2006, 02:02 PM

I don't think it will reall bother any of the sponsor, in fact cheating and doing anything in your power to gain the upper hand (be it legit or not) is what Toll is all about.

flappist · 15-12-2006, 02:16 PM

Quote:

Originally Posted by RedXR8220

I don't think it will reall bother any of the sponsor, in fact cheating and doing anything in your power to gain the upper hand (be it legit or not) is what Toll is all about.

As a former IT contractor to one of TOLL's competitors my only comment is "Ain't that the truth"

Sourbastard · 15-12-2006, 02:25 PM

Quote:

Originally Posted by vztrt

Make sure you dont buy any Fords either.

Too late, bought one more just 14 days ago.

flappist · 15-12-2006, 02:44 PM

Quote:

Originally Posted by sourbastard

Too late, bought one more just 14 days ago.

Well there are 16 days left, DON"T BUY ANY MORE THIS YEAR, OK!!

**Full Noise** · 15-12-2006, 02:52 PM

Quote:

Originally Posted by puts99

Well I found myself stuck in traffic yesterday. A large TOLL truck was desperate to try and merge with traffic but was finding it hard. I was moving at 5kays an hour and would've let anyone else in. Instead I got all ****ed off and gave the driver a smug look and blocked him.

Silly I know, but I don't care.

You are not just silly, you're and absolute retard.

Obviously you have no concept of how difficult it is to drive a heavy vehicle in traffic without boneheads like you making it even more difficult. What if the driver didn’t see you as you could have sped up into a blind spot?

Actions like this show your absolute ignorance, not only with this issue, but with life in general. Just because his truck has Toll written on it doesn’t mean that he deserves this. On a side note, he may be a Ford fan and be just as unhappy as the rest of us.

Grow up.

Uncle Raggy · 15-12-2006, 04:14 PM

Quote:

Originally Posted by atec77

Kelly may have more points but he is NOT the Champion

Unfortunately he is. Love it or hate it the trophy will always have his name etched against 2006. I don't like it either atec77, but I've accepted it. His drive through penalty was the same penalty that was dished out to similar offences to anyone else during the year. Same as football, offside is offside whether it's the first minute of the game or the last, and the same penalty applies. Maybe this was more of a professional foul but the rules don't cater for that in V8SC as far as I'm aware.

Now I'm a Lowndes fan, but I also drive a Holden (yeah, I can hear the boo's already :hihi: ). But I will never be a Kelly fan full stop. I have friends that are born and bread Holden people, but because of his attitude and reckless driving they will never support him either. I had heard about this guy before he was in V8's, when he was running karts in Mildura. He and his brother have the reputation for doing EXACTLY what he did last weekend. Remember the Jason Bright incident at Indy a while back. He was lucky to walk away from that. Remember Todd giving Ambrose a touch up at Adelaide on pit straight about five years ago which turned him head first into the wall?? Could be Canberra, the mind is failing! Anyway, last Sunday's effort wasn't the first offence and my feeling is it would be the last. His attitude is now deep seated from his early years, and no amount of bad publicity will change him.

In years to come people will still remember the 2006 champion, but for all the wrong reasons.

:

gtfpv · 15-12-2006, 04:21 PM

Quote:

Originally Posted by MADDER

Note: This thread is not for debating Rick Kelly's win and its validity. In the context of this discussion lets just consider it controversial and leave it at that.

Whether you're a fan of V8SC or not it has been hard for any Ford fan to remain immune to the controversy

Obviously a championship win in racing is what the sponsors and motor companies are in it for. The following year the sponsors and teams milk it for all it's worth in their advertising with mug shots of the winner etc.

I would think Rick Kelly's sponsors are going to have mixed feelings about trumpeting their winning formula in 07.

Given the controversy surrounding this years result would you feel comfortable advertising the win?

unless your a sponsor your hypothysing a load of utter boowlschitt

grey_esp · 15-12-2006, 04:29 PM

Quote:

Originally Posted by flappist

Has anyone seen an advertisment with Kelly on it?

There are none up here.

There have, however, been a lot of Vodafone/Lowndes ads as well as all the other olders Lowndes ads. There have also been a few Skaife, Murphy, Bowe and Ingal ads too.

Thats probably more to do with the fact he has a mung head and cant talk properly, not so much that he is a dirty cheat. Truth be told, TOLL are probably loving it, we wouldnt still be harping on about it if he had won fairly, it just would have been "Rick won, ok lets talk about next year"

Toll will probably use it to their advantage some how. Put a nice advertising spin on, "TOLL - Speedy, reliable and first no matter what it takes"