Just a thought I had watching TV this morning and seeing the new Mitsubishi Triton advert with the guys racing a paid of blokes on mountain bikes down a winding dirt road on a mountain. They appear to be giving it some on the dirt.
I've also seen plenty of adverts for four wheel drives now that seem to typically show the "turning on a sandy surface throwing rooster tails from all four wheels" and other floggings over rough terrain and dirt roads.
What dawned on me was the way over the last ten years or so passenger car adverts have been restricted in what they can show...no "furious driving", nothing that seems to show speeding or "competition"...anything exciting at all really.
Examples recently are the advert for "the most powerful Commodore ever", an SS on what looks like a salt lake. He takes off, the V8 growling, accelerating strongly like he's absolutely caning it...and we see then a clear picture of the heads up display showing him doing 97 to 98kph...
It all started to set in when this advert for the AWD Mistsubishi Magna was released...it's a great advert(in my opinion the AWD Magna could have been
so much more if it had been developed into a performance model), gets the point across, shows the benefits of AWD versus RWD, but those darned cars are all being driven in a "spirited manner"...
https://www.youtube.com/watch?v=FCpVZB898eI
It was quickly banned and dropped from TV..."furious driving" and "competition driving".
So does anyone know...? Are there different standards for car-versus-4x4 advertising?