Why Isn't The Mondeo Selling ??????

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Why are Mondeo sales so bad ????
Ford 2010 2009
Ford Escape 98 286
Ford F250 4X2 0 1
Ford Fairlane 0 2
Ford Falcon 2,763 2,228
Ford Falcon Ute 794 795
Ford Fiesta 857 654
Ford Focus 1,025 556
Ford Focus CC 0 16
Ford Mondeo 296 377
Ford Ranger 4X2 460 565
Ford Ranger 4X4 634 555
Ford Territory 1,085 635
Ford Transit 129 129
Ford Transit Bus 2 6
Ford Transit C/C 49 31
Ford Total 8,192 6,836

Is it lack of supply ?? Denmacs always seem to have a few in the yard.
Or FORD not getting the advertising right ?? Great car, not selling ??