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The Pub For General Automotive Related Talk |
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#91 | |||
Render unto Caesar
Join Date: Feb 2008
Location: ::1
Posts: 4,221
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Quote:
That's why Bentley is moving into the ultra luxury SUV market, to re capture lost sales AND expand their market.
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"Aliens might be surprised to learn that in a cosmos with limitless starlight, humans kill for energy sources buried in sand." - Neil deGrasse Tyson |
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#92 | ||
FF.Com.Au Hardcore
Join Date: Nov 2011
Posts: 1,547
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I agree both need to transition away from what was previously their bread and butter (and both have been). They just need do their best to not damage their brand image in the process.
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#93 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Perth WA
Posts: 1,204
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Quote:
I think we generally agree that both brands are on the nose due to their respective large car images and I did forget ( thanks Ford Falcon XR6 ![]() I'd expect the majority of Commodore sales these days are still to fleets at aggressively discounted prices and the profitable sales being private V8 buyers. If this is the case, I can't see the new FWD Commodore taking up where the RWD left off. I don't subscribe to the 'Australia's been had' argument. Both Holden and Ford HAD to do something, we know the Falcon was on borrowed time since the advent of the One Ford policy, Ford at one point were going to manufacture The Focus here which would have transitioned manufacturing from the Falcon to the Focus but it ultimately didn't stack up. Ford AU had to back out of the Falcon somehow, as they are in the business of making money. A strategic/slow back out that cost them the least $$ makes sense, add to that the peripheral industries had a clear picture going forwards and were able to adjust accordingly too. |
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#94 | ||
FF.Com.Au Hardcore
Join Date: Nov 2011
Posts: 1,547
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I lament the loss of local manufacturing and all its associated benefits and value-adds, but I also fear the day when it becomes viable again as our economy has totally tanked.
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#95 | ||
FF.Com.Au Hardcore
Join Date: Jul 2011
Posts: 4,819
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Mate, that's not the case
With the right management, the right government policy and support, and a better educated/less head up its own *** population it could totally work in this country But now Ford has proven it can't, when in fact it wasn't even trying, makes it hard tp prove otherwise. Everyone keeps going back to the fact that large sedans are in decline, but my point of view is less about Falcon, more about local production. For eg. Camry was selling fine, but Ford effectively killed us building that too Another eg. Focus should have been built here. I reckon Ford would be in a totally different place if it did |
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#96 | |||
Donating Member
![]() Join Date: Jan 2005
Posts: 5,671
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That class' buyer buys on price, a lot of the class is fleet now too ! I imagine Ford pulled the plug on the Focus being build here once the free trade agreements started being negotiated and passed by our illustrious leaders. Holden lose money on every Cruze they make, so I imagine that Focus would have been a disaster if it was made here (especially if you take into account the DSG transmission debacle). |
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#97 | ||
FF.Com.Au Hardcore
Join Date: Jun 2013
Location: Adelaide
Posts: 1,605
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[QUOTE=Shonky.;5560152]Mate, that's not the case
With the right management, the right government policy and support, and a better educated/less head up its own *** population it could totally work in this country Management has nothing to do with it, the fundamentals of mass producing a car, any type of car in this country has changed. But now Ford has proven it can't, when in fact it wasn't even trying, makes it hard tp prove otherwise. Everyone keeps going back to the fact that large sedans are in decline, but my point of view is less about Falcon, more about local production. For eg. Camry was selling fine, but Ford effectively killed us building that too Toyota was never going to run out of parts when Ford stopped production and suppliers closed down. Camry is built in 8 other plants across the globe. Another eg. Focus should have been built here. I reckon Ford would be in a totally different place if it did That would have been a short term prospect just like the aussie Cruze was, number 1 car sells 40K p/a, cruze sells 30K if that, so 30k cruzes and 30k commos is still below break even for a modern car plant. Modern Asian plants have a capacity of 250k, we will never get near that in a pink fit, and no export markets will take from us either.
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#98 | ||
Now Fordless
Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
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Weren't Toyota losing money on their operations here? They may have been selling cars but kind of pointless if you aren't making a profit.
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#99 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
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Toyota were the most profitable. They had no problem in continuing from a monetry point of view. But whats the point when Ford and Holden are leaving. Most of the buying public don't care were the car is built.
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#100 | |||
Now Fordless
Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
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Quote:
That was an article from a couple of years ago. I dont think they could survive losing money on every car they made. |
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#101 | ||
FF.Com.Au Hardcore
Join Date: Feb 2010
Location: Geelong
Posts: 1,718
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My understanding was Toyota would have continued if Holden had as well as it would have meant a viable supplier base. But they couldn't do it alone and have it make economic sense.
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#102 | |||
Render unto Caesar
Join Date: Feb 2008
Location: ::1
Posts: 4,221
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Quote:
http://www.news.com.au/finance/busin...0c935ea8bdb372 I think with Toyota, a number of factors came into it, high AU $, high cost of manufacturing here and the fact they had to compete with a number of other factories across the globe for the contract, of which could do it cheaper.
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"Aliens might be surprised to learn that in a cosmos with limitless starlight, humans kill for energy sources buried in sand." - Neil deGrasse Tyson |
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#104 | |||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
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Quote:
But is the same company that was pinched dodgy accounting here.
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#105 | ||
FF.Com.Au Hardcore
Join Date: Nov 2009
Posts: 2,817
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#106 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
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If people cared then the locals wouldn't be shutting up shop.
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Daniel |
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#107 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Posts: 1,094
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#108 | |||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
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Quote:
They also buy what they perceive they need. They also buy to save FBT money. Or to save tax. Cut all the BS tax breaks out and watch the car market change. Full logbook system.
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#109 | |||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 1,451
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#110 | |||
PURSUIT 250
![]() Join Date: Mar 2009
Location: sydney
Posts: 5,782
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Quote:
Some one always goes political. Mitsubishi and ford left under labor and Holden and Toyota left under liberal. Two each. |
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#111 | |||
FF.Com.Au Hardcore
Join Date: Feb 2010
Location: Geelong
Posts: 1,718
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Quote:
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#112 | ||
Blue Blood
Join Date: Sep 2005
Location: SA
Posts: 1,507
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Correct, on release of the VE, Holden was saying that platforms would only run for 5 - 6 years compared to the previous cycles of 9 - 10. Well, now the final cycle would have run for 11 years by the time 2017 comes around.
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#113 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Posts: 1,094
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You can debate all the bs conspiracy theories you want....cold hard facts are that building a low margin (negative margin), low volume, big family sedan for a small isolated market that no longer wants big family sedans is a very flawed business model. Going forward it was only going to get harder as the cost of rolling out a new hi tech models ges higher and higher. Simply slapping new tail lights on an existing body just doesn't cut it anymore.
Only thing ford and Holden are guilty of is not shutting down local production earlier and doing a better job of importing cars from their global range. |
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