Ford Marketing, or lack of it!

[Joe5619]

I just love people, Madaz is doing the right thing by being on TV, but Ford is also doing the right thing by not being on TV with Falcon. Truly????????????? Good lord, a car is a car for!!! We are not comparing a car with a sex video. The same family’s that are buying Madaz 3 for the wife (or husband) also need a large family car (weather that be an SUV or Falcon or Commodore or Madaz6, etc), the same people are all sitting there watching. This is where selecting the right show for your target segment comes into play.

And my final post in this topic (And I’ve said it before, but we say it again).. It is not just about TV, Ford need to do a total media campaign for Falcon across several different media types. The radio stuff that started this week are great, now they need to follow this up with a bit of TV, paper, website, billboard, something for fleet managers like a mail out or something? But the major part of all this is the TV, it forms awareness of a given “message” & then all the other forms of media compliment that TV add. TV gets people thinking or your product, other forms of media go into a bit detail. They go hand in hand. One without the other is a half baked effect..


People here something on the radio, now they see a billboard, now they are surfing the web & it comes up again... Now they see a TV add!! Then they visit www.ford.com.au & the same messages are being said again. All of a sudden people know your product.. The radio adds alone does create some awareness, but you need to go further.. And allot of the other different media types are very cheap to do or free.