I understand the situation is the lesser of two evils but at the end of the day if customers are walking away because of a lack of supply then its simply not good enough and makes the business look rather unprofessional.
I disagree 100%!! NO point in building cars you can't sell (AKA Holden 12 months ago) as this kills margin & profit & that is what every business is about.. 2nd point, being unable to supply does not make a company like "unprofessional", it creates a stronger band (i.e. something that is hard to get, is considered more valuable). I know the company I work for will at times “stock out” on purpose rather than flood the market with the wrong product just to prevent “stock out”.. And every time it is done, that particular brand has a stronger growth long term.
15-10-2009, 02:13 PM
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