New Sales Technique?

[Wally]

I was passing a Holden dealership yesterday and couldn't help but notice a large very bright and vivid LCD screen mounted in the outdoor car display area. It was setback well into the yard and only about two metres off the ground to clear the car stock. Between promotional pics for Holden, there were KFC ads, etc.

I have no doubt it's a workaround from getting council permission for signage, but I thought it was clever to include third party advertising for income. Is this a new tactic across Oz, or have I just been my usual unobservant self?