New FG Falcon mk2 website

[FacultY]

Looks like there's a new site up with plenty interaction and a video coming soon. I also discovered some new things too with mk2 such as Driver Fatigue warning. Thoughts?

http://www.ford.com.au/cars/new-falcon/experience

[phillyc]

Originally Posted by FacultY

Looks like there's a new site up with plenty interaction and a video coming soon. I also discovered some new things too with mk2 such as Driver Fatigue warning. Thoughts?

http://www.ford.com.au/cars/new-falcon/experience

That must be quite new. Was on their website less than 2 weeks ago. Ford have plenty of award winning cars these days which is terrific.

But the link above to the Ford FG2 mini site is great. "Driven by Passion, Driven by Falcon".

One of the MANY things they are pushing is the fold down rear seat. The CGI stuff looks quite good too.

So, it seems that Ford have been listening and are gearing up for a big push of the FG2 Falcon. Someone mentioned in another thread, that it looked like a switch has been turned on with all the EcoLPi adverts on the radio and the newspaper stuff too.

PS Thanks for the link!

[MRFGXR6]

Shame............ the XR8 pics have still failed to load.

[Brazen]

That's the second time lately I have seen th
Pushing the folding rear seat.

[Road_Warrior]

Originally Posted by Brazen

That's the second time lately I have seen th
Pushing the folding rear seat.

I'd say they're trying to highlight the 'space' issue compared to cars people are buying (Mazda 3 etc)

[Nikked]

Terri ad's back up aswell :-)

[Joe5619]

My thinks we are about to see the media campaign begin for FGII!!


Is "Driven by Passion, Driven by Falcon" the new line for Falcon? I like!!

[Oxa384]

Originally Posted by Joe5619

My thinks we are about to see the media campaign begin for FGII!!

too little too late for most of us im afraid

[Polyal]

I think it is, the ECOLPi tag is quite good too.

[Uncle Niceguy]

i don't get it they say ECOLPi is getting 12l/100km and the petrol one is getting 11l/100km isn't it meant to be more efficient?

[4.0i OHC]

Originally Posted by Mr.NiceGuy

i don't get it they say ECOLPi is getting 12l/100km and the petrol one is getting 11l/100km isn't it meant to be more efficient?

EcoLPI runs on the less energy dense but cheaper fuel. It is more efficient than the E-gas system is replaced

[Polyal]

No mate, probably more reasons why but LPG is far less dense. Dare I say it could never be as "efficient".

[Grunter]

Originally Posted by FacultY

Looks like there's a new site up with plenty interaction and a video coming soon. I also discovered some new things too with mk2 such as Driver Fatigue warning. Thoughts?

http://www.ford.com.au/cars/new-falcon/experience

FYI, the mk1 has a visual and audio alarm for driver fatigue. My 2008 F6 does anyway.

[FacultY]

Originally Posted by Grunter

FYI, the mk1 has a visual and audio alarm for driver fatigue. My 2008 F6 does anyway.

Oh. When does it usually kick in?

[Shonky.]

Originally Posted by FacultY

Oh. When does it usually kick in?

Think it is set to off by default. You have to set it from your ICC menu

[superfly]

Originally Posted by FacultY

Oh. When does it usually kick in?

Default setting is 2 hours but you can change this.

[nstg8a]

Originally Posted by Grunter

FYI, the mk1 has a visual and audio alarm for driver fatigue. My 2008 F6 does anyway.

yeah i found mine when i took it to gladstone, audible chime and the centre dash display lights up telling you its time for a break... quite cool initially.

[turbodewd]

EcoLPI not only uses cheaper fuel, but it has 3kW and 18Nm more than the petrol version. Also less emissions.

[Smoke Pursuit]

2 hours typically...

[|Nate]

Yaaaaay looks like the Falcon isn't dead and FordAU are about to ramp things up, now there will be no more threads about how the Falcon is doomed and Ford is burning to the ground!

[Professor Farnsworth]

bit weird that the partial-car pictured on the front page is an XR6 with the old 17's.. that would indicate it's an EcoLPi - but what's the point of showing that when there's no way to see it IS actually the LPG version.. a shot of the new 18's would be good, or 19's, preferably.

[LukeyST]

What a great website! The first time i've seen CGI falcons that actually look GOOD. The CGI engines with the specs is a good feature too. I also really like the "Design, Engineered and Built in Australia" symbol. Great work all round.

As for territory, saw a MASSIVE roadside billboard with the Territory and Kuga with "Paris or Rome, its your choice" or something along those lines this afternoon. Looked good also.

..... but why so late? Did they just have a change of marketing team?

[Bossxr8]

Originally Posted by LukeyST

What a great website! The first time i've seen CGI falcons that actually look GOOD. The CGI engines with the specs is a good feature too. I also really like the "Design, Engineered and Built in Australia" symbol. Great work all round.

As for territory, saw a MASSIVE roadside billboard with the Territory and Kuga with "Paris or Rome, its your choice" or something along those lines this afternoon. Looked good also.

..... but why so late? Did they just have a change of marketing team?

They have a new marketing boss, who replaced the previous incompetent fool who's main part of going to work was sitting on her hands for 8 hours and trying to avoid falling to sleep.

This may just be a sign the new guy might actually have half a clue how to do his job. Hallelujah

Now where's my Beth Donavan dart board.

[XtRmn8]

I looks like the structure change happened late last year.

Here is an article about is http://www.goauto.com.au/mellor/mell...25795D00141E22

Originally Posted by Bossxr8

Now where's my Beth Donavan dart board.

Ford Australia vice-president of marketing, sales and service, Beth Donovan, says the Commodore's extra Sportwagon body style gives it an unassailable advantage.

''As a nameplate, we'll never outsell Commodore again because we'd have to outsell all those wagons as well,'' she says.

.....what a defeatist thing to say from the person who is employed to promote and market the product.

Source: http://news.drive.com.au/drive/motor...805-1idzk.html

With an attitude like that, glad that she is gone. She has been in the position since 2008, about the same time as when form marketing started going downhill.

[Franco Cozzo]

Originally Posted by Bossxr8

They have a new marketing boss, who replaced the previous incompetent fool who's main part of going to work was sitting on her hands for 8 hours and trying to avoid falling to sleep.

This may just be a sign the new guy might actually have half a clue how to do his job. Hallelujah

Now where's my Beth Donavan dart board.

Sitting on their hands for 8 hours and avoiding falling asleep? Sounds like my kinda job!

Lets hope this new person doesn't pull off the "walking fingers", otherwise I'll make sure I jam theirs where the sun don't shine.

[Chopped]

I've seen a few Mk2s (XTs & G6Es) on the road this week.
I like the new front, very modern looking. Looks different to the series 1.
Bigger design difference compared to what Holden did with the VEs1 & VEs2.

[Dave R]

Originally Posted by Bossxr8

This may just be a sign the new guy might actually have half a clue how to do his job. Hallelujah

He's certainly running rings around his predecessor by the looks of things. Given how important the website is to those researching a new car, I can't believe Ford tried to get away this this garbage for years...



The new material is clearly in a different league...

[jpd80]

Originally Posted by Adrenaline

He's certainly running rings around his predecessor by the looks of things. Given how important the website is to those researching a new car, I can't believe Ford tried to get away this this garbage for years...

image

The new material is clearly in a different league...

image

Oh yeah, that's much better and it didn't take much to deliver way better impact...

[Dr Smith]

Originally Posted by Bossxr8

They have a new marketing boss, who replaced the previous incompetent fool who's main part of going to work was sitting on her hands for 8 hours and trying to avoid falling to sleep.

This may just be a sign the new guy might actually have half a clue how to do his job. Hallelujah

Now where's my Beth Donavan dart board.

From GoAuto back in 5th Dec 2011.
http://www.goauto.com.au/mellor/mell...25795D00141E22

Ms Donovan, who held the role since September 2008, has been replaced by another American, Brad Brownell, a 24-year veteran of Ford whose previous role was general manager of Ford’s US central marketing area, based in Dallas.

The change was announced today by Ford Australia president and CEO Bob Graziano, who said Mr Brownell brought with him a vast resource of knowledge from various senior roles.

“A large portion of his career at Ford has been directly involved with dealers,” Mr Graziano said.

Mr Brownell, who joined Ford in 1987 and served in a variety of senior management positions in customer service and global product marketing, told GoAuto that he had now spent 60 days in Australia, listening and watching.

He said he did not envisage major changes in the way Ford marketed its cars in Australia.

“I believe we have got the strongest line-up in our history, when you take a look at small medium and large cars, utilities and trucks,” he said.

“My role will be to get that message out so the average consumer understands that we have a more than competitive line-up – in fact, best in class in many key areas.

“So you won’t see a dramatic change in how we go to market. I just think there are some opportunities to ensure that the average consumer knows that we are relevant in the market place.”

We should all email Brad and congratulate him.
Hope he can have some effect on dealers as well.

[My32Doors]

..... but why so late? Did they just have a change of marketing team?

Me wonders whether Holden's announcement has any input??