A sad boy and barking dog have resonated with Ford fans.

[csv8]

The Mondeo barking dog commercial has been a winner according to Ford Australia's David Katic. Katic says the car's voice activated controls - rare in the sub-$40,000 medium segment - have helped showroom traffic and sales.

A sad boy and barking dog have resonated with Ford fans.

Ford's relatively new "Territory boy'' ad featuring a sad youngster looking on enviously at his neighbour's new Territory has hit a sweet spot with TV viewers. "We've had people call up and say they feel so sorry for the boy they want to adopt him,'' Ford Australia general marketing manager, David Katic, says.
. And I think that what's the Territory boy does, he really pulls on the heart strings.''

The Mondeo barking dog commercial has also been a winner. Katic says the car's voice activated controls - rare in the sub-$40,000 medium segment - have helped showroom traffic and sales. "Orders for the Mondeo Titanium has been particularly strong,'' he says. "It's got great technology in the car and we wanted to communicate that. Consumers love the voice control feature.''

Katic says the first piece of feedback was that it was a great feature and "the second bit was that they thought it was a piece of equipment that was only found on expensive cars''. The company's successful tag line "Who's most likely - Ford of course'' will be expanded next year but Katic is reluctant to reveal too much. "Stay tuned,'' he says.

Ford has been more proactive with its television commercials this year and Katic says it is starting to show with increased dealer traffic and stronger buyer recognition of the brand.

[block58]

Originally Posted by David Katic

We've had people call up and say they feel so sorry for the boy they want to adopt him.

WHAT?!

[chrisfpv]

I've seen the Mondeo ad and was quite impressed to be honest, although I haven't seen the Terri ad yet. Good job Ford.

[block58]

Originally Posted by XR6AUS

I've seen the Mondeo ad and was quite impressed to be honest, although I haven't seen the Terri ad yet. Good job Ford.

http://www.youtube.com/fordofcourse has all of them.

[1TUFFUTE]

yes i agree..they seem to be picking up their game with regards to targeting your average consumer.

[BIGJB]

That Terry ad is fantastic.

[Elks]

Originally Posted by 99GHIA

That Terry ad is fantastic.

It is, and it works because it shows the TT is something to be envied and desired. It doesnt matter why.

For example, what is the Toyota "feeling"..best as i can work out, it's boredom.

[phillyc]

Originally Posted by 1TUFFUTE

yes i agree..they seem to be picking up their game with regards to targeting your average consumer.

Now we just need a steady stream of these great adverts for another 5 years and sales will be excellent!

Still, Ford have definitely turned the corner since Burela came on board. The man has pride in Ford and that is what is being instilled.

[chrisfpv]

Originally Posted by block58

http://www.youtube.com/fordofcourse has all of them.

Thanks mate, haha nice ad.

[FPV8U]

The mondeo add is excellent.

[Iggypoppin']

You know the ads good when people ring up asking to adopt a boy that isn't really sad and obviously is acting haha. Love the current ford falcon ads, especially G6Et, it's great to see them using the awards they have won, and the reporters gathered around the car really hits home with people.

[Falcman0o7]

Makes you wonder doesn't it? if adverts play a major role in sales then why have fords efforts been so woeful in the past? If they knew advertising was so crucial to sales why not try a bit harder!!! Really.

[Ride]

Originally Posted by Falcman0o7

Makes you wonder doesn't it? if adverts play a major role in sales then why have fords efforts been so woeful in the past? If they knew advertising was so crucial to sales why not try a bit harder!!! Really.

Depends on the talent pool they have in marketing, the cultural change that Burela has now driven through the company has probably inspired employees to put more effort into their work and make them feel part of the journey that's taking place ... hence a better result from the extra work put in.

[barra265t]

Is the sad boy fixing a broken or upgrading a previous model ford territory using paper or something? His end result looks like a territory thats been in a rollover. hahaha

[Paxton]

Originally Posted by barra265t

Is the sad boy fixing a broken or upgrading a previous model ford territory using paper or something? His end result looks like a territory thats been in a rollover. hahaha

It is not a Territory. It is actually a Kluger.

[Full Noise]

Am I the only one here who thinks that the Mondeo ad is a load of crap?

Let’s just think about it for a second and for those here who think that the ad is good, in my opinion, as car enthusiasts, you should be ashamed of yourselves.

The ad depicts a woman who quite obviously has little success with men, so she takes her stinking flea infested dog out to the city for a night on the town. You go girl…

I’ve known women like this and there’s a good reason why they’re single.

They are also showing that you can be a complete moron and still be able to drive and enjoy a Mondeo. Wow, you can tell the car how hot you want it and even tell the CD player what track you wish to listen to.

BIG F*&%#*@ng DEAL.

How the Hell did we ever live without gimmicks like this? And all of this time I’ve been wearing my fingers to the bone tuning my CD player and operating the heater controls by hand.

If they are trying to push the safety benefits of being able to use these features without taking your eyes of the road, why does the stupid girl driving spend nearly as much time staring at her mangy mut instead of watching the bloody road?

Ford have a target demographic that they are aiming at with this tripe, usually cashed up young girls, so why do the morons at Ford keep playing this ad during the V8 Supercars?

Absolute crap… flame away.

[cosmo20btt]

Originally Posted by Full Noise

Am I the only one here who thinks that the Mondeo ad is a load of crap?

Let’s just think about it for a second and for those here who think that the ad is good, in my opinion, as car enthusiasts, you should be ashamed of yourselves.

The ad depicts a woman who quite obviously has little success with men, so she takes her stinking flea infested dog out to the city for a night on the town. You go girl…

I’ve known women like this and there’s a good reason why they’re single.

They are also showing that you can be a complete moron and still be able to drive and enjoy a Mondeo. Wow, you can tell the car how hot you want it and even tell the CD player what track you wish to listen to.

BIG F*&%#*@ng DEAL.

How the Hell did we ever live without gimmicks like this? And all of this time I’ve been wearing my fingers to the bone tuning my CD player and operating the heater controls by hand.

If they are trying to push the safety benefits of being able to use these features without taking your eyes of the road, why does the stupid girl driving spend nearly as much time staring at her mangy mut instead of watching the bloody road?

Ford have a target demographic that they are aiming at with this tripe, usually cashed up young girls, so why do the morons at Ford keep playing this ad during the V8 Supercars?

Absolute crap… flame away.

I suppose your idea of a car ad is more like the E2 ad where they use a computer graphic to show the car, showing every thing in red, & mentioning exotic car parts like bi-modal exhaust(more like bi-bogan exhaust). At least Ford showed a real car in a real world situation with real world people, how ever not everyone drives around with a dog in the car but it does happen.
I think it appeals more to the younger crowd as pets are the in thing at the moment.
Oh and the XR8 ads are the best ads by far.

[Auslandau]

Originally Posted by Full Noise

Am I the only one here who thinks that the Mondeo ad is a load of crap?

I think so .....

Originally Posted by Full Noise

How the Hell did we ever live without gimmicks like this? And all of this time I’ve been wearing my fingers to the bone tuning my CD player and operating the heater controls by hand.

Dont know how we did it really. Damn climate control! Enjoy playing with the old dials before that came along. Also those little buttons on the wheel to control the radio and volume, damn gimicks .... but thats progress I suppose. Central locking! What were they thinking! Loved the days of opening one door ... climbing in and the opening all the other doors from the drivers seat .... them were the days! Electric seats with memories ..... much prefer moving the seat by hand after the Mrs has driven, knocking my head and kneecaps to get in to a space set for a midget. Cruise control on the steering wheel! Whats wrong with using the right pedal? Lazy! No wonder everyone has RHS only cankles these days!

Originally Posted by Full Noise

If they are trying to push the safety benefits of being able to use these features without taking your eyes of the road, why does the stupid girl driving spend nearly as much time staring at her mangy mut instead of watching the bloody road?

Yes I know ..... she should get rid of it and stick this mangy flea infested mutt in its place ...... she is a sweetie

Ford have a target demographic that they are aiming at with this tripe, usually cashed up young girls, so why do the morons at Ford keep playing this ad during the V8 Supercars?

Because they have cashed up boy friends watching the V8's on TV!

Give me more gimicks and buttons to push! Hope the series ll FG has keyless entry and start in the new FPV's!!!!



| [/url] |

[Whitey Ford]

Originally Posted by Full Noise

Absolute crap… flame away.

Would you like a ride in my Territory to cheer you up? It has a TV and everything..

[uranium_death]

Originally Posted by Whitey Ford

Would you like a ride in my Territory to cheer you up? It has a TV and everything..

Awww...now I want one... :

[LeadFoot81]

Originally Posted by Full Noise

Am I the only one here who thinks that the Mondeo ad is a load of crap?

Let’s just think about it for a second and for those here who think that the ad is good, in my opinion, as car enthusiasts, you should be ashamed of yourselves.

The ad depicts a woman who quite obviously has little success with men, so she takes her stinking flea infested dog out to the city for a night on the town. You go girl…

I’ve known women like this and there’s a good reason why they’re single.

They are also showing that you can be a complete moron and still be able to drive and enjoy a Mondeo. Wow, you can tell the car how hot you want it and even tell the CD player what track you wish to listen to.

BIG F*&%#*@ng DEAL.

How the Hell did we ever live without gimmicks like this? And all of this time I’ve been wearing my fingers to the bone tuning my CD player and operating the heater controls by hand.

If they are trying to push the safety benefits of being able to use these features without taking your eyes of the road, why does the stupid girl driving spend nearly as much time staring at her mangy mut instead of watching the bloody road?

Ford have a target demographic that they are aiming at with this tripe, usually cashed up young girls, so why do the morons at Ford keep playing this ad during the V8 Supercars?

Absolute crap… flame away.

They're targeting a different demographic. The ad doesn't have to make sense, just spark the interest of the sort of people the car is aimed at. ATM Ford is pushing the Mondeo and Fiesta the hardest, so odds are you'll see those ads the most.

[SM1DY]

Originally Posted by csv8

"We've had people call up and say they feel so sorry for the boy they want to adopt him,''

Somebody get that boy a territory...STAT!!!

[4Vman]

It never ceases to amaze me that some people appear to think every potential Ford customer must be a V8, motorsport loving bogan.... and every commercial should be aimed at entertaining them.. :

[Full Noise]

Originally Posted by 4Vman

It never ceases to amaze me that some people appear to think every potential Ford customer must be a V8, motorsport loving bogan.... and every commercial should be aimed at entertaining them.. :

So it works for you?

You’d better hurry up and order that Mondeo. :

[4Vman]

Originally Posted by Full Noise

So it works for you?

You’d better hurry up and order that Mondeo. :

no, but if it helps sell Fords surely its a good thing!!!

[Swordsman88]

Originally Posted by 4Vman

It never ceases to amaze me that some people appear to think every potential Ford customer must be a V8, motorsport loving bogan.... and every commercial should be aimed at entertaining them.. :

Indeed.... This thread is about reports that these ads are working. I don't see how anyone could post saying they are crap given that. That is what marketing is about is it not? After all most if not all ads are stupid when you think about them...you can't make many insightful life points in 30sec now can you??

Originally Posted by Full Noise

Am I the only one here who thinks that the Mondeo ad is a load of crap?

Let’s just think about it for a second and for those here who think that the ad is good, in my opinion, as car enthusiasts, you should be ashamed of yourselves.

The ad depicts a woman who quite obviously has little success with men, so she takes her stinking flea infested dog out to the city for a night on the town. You go girl…

I’ve known women like this and there’s a good reason why they’re single.

They are also showing that you can be a complete moron and still be able to drive and enjoy a Mondeo. Wow, you can tell the car how hot you want it and even tell the CD player what track you wish to listen to.

BIG F*&%#*@ng DEAL.

How the Hell did we ever live without gimmicks like this? And all of this time I’ve been wearing my fingers to the bone tuning my CD player and operating the heater controls by hand.

If they are trying to push the safety benefits of being able to use these features without taking your eyes of the road, why does the stupid girl driving spend nearly as much time staring at her mangy mut instead of watching the bloody road?

Ford have a target demographic that they are aiming at with this tripe, usually cashed up young girls, so why do the morons at Ford keep playing this ad during the V8 Supercars?

Absolute crap… flame away.

I honestly dont' get your point at all. Does it sell cars? Apparenlty, yes, so who cares. Since you are clearly not in the target market i dont think i'll be taking much notice of your views on the issue. Furthermore as a self-proclaimed 'car enthusiast' i'm insulted you think i should be 'ashamed of myself' because i want the ad to work and sell more Fords....so we should hate the ad and hope it failes so we don't get the benefits of further investment in the brand we love and ultimately, better cars, be they mondeos, fiestas or one day a GT-HO (you can dream....) The attack on the 'demographic' is uncalled for too..... Attack the car dont' attack the buyers....everyone is entitled to own and enjoy any car that suits them....who made you the arbitrator that enforces your most likely very misguied automotive views on everyone else :

For the record i think the ad really simplifies the positive aspects of the mondeo well beyond the 'voice control', which yes while helpful is a gimick. But ford ran that ad to:
1. Resonate with the traget market. It does that esp with the dog in there (who doesn't love pets...)
2. Differentiate the product and set it apart. They did that because no one else in the segment has voice control. Once you are on the website and/or at the local dealer then the ad has done its job. Now you can learn about all the other great attributes of the car.... .

As for runnining it during V8 supercars well i think you are assuming only 18-50 year old male bogans are watching?? I think there would be a few soccer mums having a squiz while changing channels and/or watching with hubby (since that is all he will watch....). Do you think Ford doesn't check with its marketing group the demographics watching what programs their ads are running alongside??

[merlin]

People ringing up wanting to adopt the boy shows its a good ad??? Umm no it shows that some Australians are bunch of freaken stupid morons who should be shot on sight.

I like the Mondeo ad though (is the dog restrained?, i can't remember otherwise its illegal ). Makes me want to buy it for th voice control even though deep down I know I would play with it twice then completley forget about it.

[Wally]

Full Noise and Merlin thanks for your posts, they gave me a good chuckle... keep it up.

[TUF_302]

The thing that makes these adds work is that they make you take notice of them, and you remember them, everytime i see a Mondeo now i think about the dog lol!, Ford must keep on making clever adds like this to keep sales going

[Fireblade]

Best 2 ads i've seen from Ford since the SR ones with Marcus, Russell and lowndes in them.