Quote:
Originally Posted by Bossxr8
Jeep are worried. Had to send this out to Jeep dealers to reassure them it's all going to be ok 
https://fordauthority.com/2020/08/je...1-ford-bronco/
Jeep Tries To Reassure Dealers That Its Wrangler Can Compete Against The 2021 Ford Bronco
by Brett Foote
August 21, 2020, 7:39 am
From day one, it was abundantly clear that the 2021 Ford Bronco was aimed directly at its only real competitor, the Jeep Wrangler. And since the new Bronco was revealed last month, most have already declared it the winner, nearly a year before the first deliveries are scheduled to take place. But you can’t blame Jeep for trying to reassure its dealers that the Wrangler isn’t dead just yet, which is what it has apparently tried to do via a recent memo. |
Jeep are worried alright, how do you compete with an iconic brand name like Bronco
that already has massive reservations near twelve months before Job 1.
The same nervousness is there with the new Ram TRX and it's 702 HP supercharged V8,
Ram wants to call it a slam dunk winner but Ford is making them sweat withholding details
and letting the internet speculation go wild imagining how the Raptor will ace Ram's baby.
Again, how does Ram compete with that, they can't while Ford holds court.
I'm sure that execs at Jeep and Ram will be sweating bullets waiting for Ford's responses
to their vehicles, I have a hunch that Ford's powertrain a will be the difference that matters.