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Originally Posted by FTE217
Hackett not Auto background to Farley who is.
Will be interesting, Farley will definately be alot of BARK it will be more what he can get done within reason now for shareholders won't want to endure more loss's.
The BEV investment is paramount for the future, will be interesting from the sideline what his game plan becomes.
Where he's going to cut their loss's is the trillion dollar question he'll be working on.
Don't envy his job.
Bossxr8, they are so far behind in China I can't see them making much ground for a long long time TBH and at what cost to finally get better market share before a decent ROI.
From my observations and many visits there and listenning to people in the game.
I mentioned this sometime ago in another thread, its their lack of Distribution around that huge wide land and range once again.
Now how much is that going to cost to set up/invetories/stock/supplies.
Where are their loss's in Asia Pac jpd ?
We're told what great ROI they are getting selling so called high end product today here ?
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Ford's quarterly and end of year financial statements don't break down the losses within Asia Pacific in 2019
but even the new International Motor group with over 100 countries struggles to find profit even with Ranger.
Bottom line is their costs/ outgoings is greater than income but not by much, it's kinda break even but still...
Accept that Ranger is a cash cow, so what's killing most of Ford's profit across +100 countries?