[Crazy Dazz]

I routinely buy dual-cabs for work. In the past I've bought entire fleets.
Once you get people out of their "..Must....Buy...Toyota.." mode, we don't care about badges, and we don't worry about resale, as they are really stuffed by the time we finish with them.

Big difference for us I suppose is that reliability and ease of repair are critical. Labour on site is extremely expensive, and down-time is also problematic. We look at a variety of options for pricing parts, and generally speaking there is a lack of support for these newer brands.
And when we look at the total cost of ownership over the life of the vehicle, they don't come out in front.

I remember back when Isuzu had just started selling the D-Max here. I was looking at a major fleet purchase for a mine near Kal. We were really impressed with the D-Max, and its pricing, but local support consisted of a used car dealer wo had been given the Isuzu franchise. He had no clue about parts support, so in the end we went with the then Ford Ranger (that was then just a rebadged Mazda)