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Old 19-09-2018, 07:48 PM   #262
BENT_8
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Join Date: Feb 2006
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Default Re: Will the Holden brand survive?

Quote:
Originally Posted by jpd80 View Post


Ok since we’re poking the bear here, let’s back it up with facts and figures
to refute the belief that Holden has a substantially greater spread of sales.

So let’s look at the figures in those 12 segments and this much is clear:

Ford leads sales in seven segments, Holden in five including the near
dead heat in compact SUV..............


1. Subcompact cars
Ford Fiesta………………..…..18
Holden Spark………………….11
Holden Barina………………229

2. Compact cars
Ford Focus……………..……..358
Holden Astra………………….571

3. Medium cars
Ford Mondeo………………..128
Holden (no entrant)………….0

4. Large cars
Ford (no entrant)………………0
Holden Commodore……..682

5. Sports Car
Ford Mustang………………..736
Holden (no entrant)………….0

6. Subcompact SUV
Ford EcoSport………………...84
Holden Trax…………………..550

7. Compact SUV
Ford Escape……………..……403
Holden Equinox…………….407

8. Medium SUV
Ford Everest………………….492
Holden Captiva………….….266
Holden Trailblazer………..197

9. 4x2 Utility
Ford Ranger 4X2…………..432
Holden Colorado 4X2…..170
Holden Utility 4X2……………4

10. 4x4 Utility
Ford Ranger 4X4………....3,083
Holden Colorado 4X4…..1,269

11. Medium Van
Ford Transit Custom……….178
Holden (no entrant)……….….0

12. Heavy Van
Ford Transit Heavy……………49
Holden (no entrant)……..…….0
Lol, how many of those 12 segments do both have an entrant in?
7 and its 4-3 in Holdens favour.
You can cut that back to 6 soon and take out the subcompact segment as both manufacturers are abandoning it but in its replacement, Subcompact SUV, Holden has a huge advantage.
The only place Ford has a genuine advantage over Holden is in the 4x4 ute market when comparing apples with apples.
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