Quote:
Originally Posted by simon varley
to be fair though, most people are not us. we'd probably all prefer to see an advert telling us what the handling is like, how the car accelerates, or that its got active exhaust valves.
the truth is though that most buyers male and female alike, don't give a stuff. a car for most is white goods. as long as it is reliable, frugal and can connect to their phones they don't really look any further. why advertise features most buyers don't care about?
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Interesting you say that, my wife (so car illiterate it took 3 days before she realised she was driving a G6ET
) drove our daughter's new Focus Titanium today and there is one feature which would have her dump the Territory in 1 second.....heated seats...she loved Sync3 over the laggy Sync2, enjoyed the smaller size but raved about the heated seats...mind you Melbourne today is damn cold...