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Old 04-08-2020, 08:26 AM   #12
Dr Smith
FF.Com.Au Hardcore
 
Join Date: Aug 2005
Location: Melb.
Posts: 4,390
Default Re: New Ford Australia President & CEO

Quote:
Originally Posted by jpd80 View Post
Kay Hart was given the impossible task of making the new Focus work in Australia,
now she's off to position of product line manager of bus and van.

Andrew Birkic has a similar mountain to climb with new Escape,
I'm amazed at the number of people that Ford burns through.....

Except for Ranger, every other product idea top down decision on what customers will be offered without once considering what they would like.
We just bought our daughter an SA Focus Titanium and I have to say it's a great car...bit too low for me to get in and out of with the "old-man knees" issue however all the safety tech, sunroof and heads up display plus it's got more go than I realised...you would never know it's a 3 cyl but makes a great sound when pushed.

I just feel if Ford are going to charge a premium for their cars like Escape then they cannot to get a big jump in sales as the brand just doesn't carry that image in the real world. Stick to good value, fun to drive and maybe that will slowly grow volume.
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