Quote:
Originally Posted by simon varley
I have absolutely no idea why the marketing team keep getting the mix for us so wrong. not just Ranger but Everest too now. Ambiente are sitting on the lots not moving.
historically they missed Focus and Fiesta premium series by a long long way too
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It is odd. P375 had a rich mix, so how the hell did they expect that not to at least continue with 703, if at least not continue to grow richer? Same with undercalling V6.
Baffles me sometimes how these blokes on big bucks who's job it is to predict this stuff can get it so wrong. At least they are changing the production mix now to compensate. Should never have got to that point though.