Quote:
Originally Posted by simon varley
I have absolutely no idea why the marketing team keep getting the mix for us so wrong. not just Ranger but Everest too now. Ambiente are sitting on the lots not moving.
historically they missed Focus and Fiesta premium series by a long long way too
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When I bought my WS Fiesta new, the majority of the market wanted the top spec Zetec model and they brought in a tonne of povvo spec models that were sitting on dealership floors, I just walked into my local dealership and got mine off the lot no dramas.
They've got form misreading the market, it's like the people who do this work take public transport to work and look at their MacBook Air for the whole commute - if you use your eyes when you drive to work you'll see a bazillion upper spec Rangers on the road.