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Old 17-09-2018, 11:20 PM   #250
BENT_8
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Join Date: Feb 2006
Posts: 8,618
Default Re: Will the Holden brand survive?

Quote:
Originally Posted by jpd80 View Post
Not having a shot at you or your logic but,
You do realise that the majority of that 400 difference comes from Holden's
better bottom end sales, segments where profitability is comparatively less
and clearly where Ford couldn't do any worse if it tried......

Barina (229), Trax (550), Astra (571) and Equinox (407)........Total = 1,757
Fiesta (18), Ecosport (84), Focus (358) and Escape (403).........Total = 589

Notice how the difference declines as we move away from the subcompacts.
Above those segments, it's a lot harder for Holden fans to take comfort
so I'm not surprised that you cherry pick certain upper segments....

perhaps I just leave the figures here for you to think about....

Ford EcoSport 84
Ford Escape 403
Ford Everest 492
Ford Fiesta 18
Ford Focus 358
Ford Mondeo 128
Ford Mustang 736
Ford Ranger 4X2 432
Ford Ranger 4X4 3,083
Ford Transit Custom 178
Ford Transit Heavy 49





Holden Astra 571
Holden Barina 229
Holden Captiva 266
Holden Colorado 4X2 170
Holden Colorado 4X4 1,269
Holden Commodore 682
Holden Equinox 407
Holden Spark 11
Holden Trailblazer 197
Holden Trax 550
Holden Utility 4X2 4
I dont need to think about **** to be honest, im not a bean counter so i dont care who sells the higher margin cars, my point was that despite the discrepancy of sales and ladder position, Holden are still selling a greater spread of their range than Ford.
Holden dont have a competitor for Mustang, Transit custom or transit heavy which account for 960 of the 1600 unit deficeit so when comparing apples with apples its really only a 650 unit margin.

Holdens ladder position over the past 6 months is more to do with the performance of Kia, VW and Nissan and it wont be long before they are knocking loudly on Fords door at no5 as well.
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