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The wagon failed to attract attention at the Melbourne car show had it,it would have been coming here
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Surely Ford have tested the market more extensively than just interest at the Melbourne Motor Show. Were this the definitive test, the whole country would be driving Ferraris
Motor shows are probably the worst testing possible. Typically the demographic attending are young and very unlikely to be in the market to buy a new car. The poor demographic attending motor shows is one of the prime reasons so many importers (Benz, Porsche, etc) no longer bother getting a stand as they get better bang for their buck from targetted events such as invitation only drive days etc.
There is definitely a martket for the Mondeo wagon. Look at the success of the Mazda 6 wagon as an example. Ford should import this wagon and offer it in a range of equipment levels. Fleets will be interested in the TDCi but user-choosers are more likely to be looking for a "Ghia" spec diesel or a petrol powered sports variant.